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April 11, 2019

quixxiconnect.com

This website was re-designed as the previous version was proven to discourage users from scrolling and converting. The previous website had an extensive team section and complicated explanation on what Quixxi Connect is. After analising user behaviour on the website, I noticed none of those sections was of interest to anyone.

So I changed the flow. I applied a simple story-telling pattern: what is Quixxiconnect? How does it work? Why is there? and what are the next steps for the project? At the bottom, I placed the call to action to get the wallet and or write a message to the team. This pattern is simple and proven to work, as the curiosity is built step by step followed by a call to action, for the convinced user.

Have a look at the website